{"id":605,"date":"2023-03-29T21:06:59","date_gmt":"2023-03-29T18:06:59","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=605"},"modified":"2023-03-29T21:19:11","modified_gmt":"2023-03-29T18:19:11","slug":"personas-for-our-forthcoming-book-understanding-audiences-customers-and-users-via-analytics","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/personas-for-our-forthcoming-book-understanding-audiences-customers-and-users-via-analytics\/","title":{"rendered":"Personas for our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d"},"content":{"rendered":"

For our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d, we have three personas that we used to focus the book\u2019s content: one designer, one professor, and one industry researcher.<\/p>\n

\"Mary
Mary is a senior user experience designer who wants her organization to use analytics for several major projects.<\/figcaption><\/figure>\n

Mary<\/strong> is a senior user experience designer who wants her organization to use analytics for several major projects. She is familiar with some analytics elements but not the complete range.\u00a0 Her organization has attempted to be a data-driven, but the analytics concept is not fully integrated into the organization’s decision making processes yet.\u00a0\u00a0She wants to incorporate analytics into a major upcoming project. She wants the range of analytics knowledge to secure buy-in from C-level and senior executives in her organization and to successfully implement analytics for her project.<\/p>\n

\"Jamila
Jamila is a professor in a data analytics program at a major public university and teaches analytics courses.<\/figcaption><\/figure>\n

Jamila is a professor in a data analytics program at a major public university and teaches analytics courses, along with supervising graduate and undergraduate honor students on research projects.\u00a0 She is quite familiar with some areas of analytics based on her background and research, but she wants insights into the full range of analytics.\u00a0 Plus, she has been looking for an analytics book for use in one of her courses and also wants analytics systems for use in her courses that come with learning problems for each chapter.<\/p>\n

\"Rahul
Rahul is an industry data analytics researcher desiring to use digital analytics for a sizeable customer-facing project.<\/figcaption><\/figure>\n

Rahul is an industry data analytics researcher desiring to use digital analytics for a sizeable customer-facing project.\u00a0 He has extensive knowledge of research methods, data analytics, and customer relationship management. He is familiar with user studies and algorithmically-generated personas but has not used them in practice.\u00a0\u00a0He has done work in customer segmentation using analytics, and he wants to take this concept to the next level using a triangulation of analytics methods.<\/p>\n

Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/span>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"

For our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d, we have three personas that we used to focus the book\u2019s content: one designer, one professor, and one industry researcher. Mary is a senior user experience designer who wants her organization to use analytics for several major projects. She is familiar with some analytics… Continue reading Personas for our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,21,47],"tags":[],"yoast_head":"\nPersonas for our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/personas-for-our-forthcoming-book-understanding-audiences-customers-and-users-via-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personas for our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d - Team Acua\" \/>\n<meta property=\"og:description\" content=\"For our forthcoming book, \u201cUnderstanding Audiences, Customers, and Users via Analytics\u201d, we have three personas that we used to focus the book\u2019s content: one designer, one professor, and one industry researcher. 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