{"id":625,"date":"2023-03-29T21:32:08","date_gmt":"2023-03-29T18:32:08","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=625"},"modified":"2023-03-29T21:32:08","modified_gmt":"2023-03-29T18:32:08","slug":"data-quality-assessment","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/data-quality-assessment\/","title":{"rendered":"Data Quality Assessment"},"content":{"rendered":"<figure id=\"attachment_599\" aria-describedby=\"caption-attachment-599\" style=\"width: 198px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-599\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1.png\" alt=\"Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data\" width=\"198\" height=\"245\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1.png 602w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1-243x300.png 243w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><figcaption id=\"caption-attachment-599\" class=\"wp-caption-text\">Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/figcaption><\/figure>\n<p>The Data Quality Assessment chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following.<\/p>\n<p>This chapter explores data quality assessment in data analytics. Emphasis is placed on the importance of ensuring you have high-quality data for effective decision making and successful outcomes in data analytics.<\/p>\n<p>Various aspects of data quality, such as completeness, consistency, validity, accuracy, and timeliness, are examined, along with the methods and tools used to assess data quality, including profiling, cleansing, validation, governance, and auditing. The challenges organizations face in conducting data quality assessments, such as the scale and complexity of data, missing data, limited resources, and integrating multiple sources, are also discussed.<\/p>\n<p>The conclusion highlights the need for organizations to prioritize data quality assessment and adopt a systematic approach, focusing on governance and management and investing in resources for effective data quality assessments.<\/p>\n<p>Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). <span style=\"text-decoration: underline;\">Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/span>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Data Quality Assessment chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. This chapter explores data quality assessment in data analytics. Emphasis is placed on the importance of ensuring you have high-quality data for effective decision making and successful outcomes in data analytics. Various aspects of data quality,&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/data-quality-assessment\/\">Continue reading <span class=\"screen-reader-text\">Data Quality Assessment<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Quality Assessment - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/data-quality-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Quality Assessment - Team Acua\" \/>\n<meta property=\"og:description\" content=\"The Data Quality Assessment chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. 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