{"id":627,"date":"2023-03-29T21:35:57","date_gmt":"2023-03-29T18:35:57","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=627"},"modified":"2023-03-29T21:35:57","modified_gmt":"2023-03-29T18:35:57","slug":"data-preprocessing","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/data-preprocessing\/","title":{"rendered":"Data Preprocessing"},"content":{"rendered":"<figure id=\"attachment_599\" aria-describedby=\"caption-attachment-599\" style=\"width: 204px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-599\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1.png\" alt=\"Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data\" width=\"204\" height=\"251\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1.png 602w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1-243x300.png 243w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/><figcaption id=\"caption-attachment-599\" class=\"wp-caption-text\">Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/figcaption><\/figure>\n<p>The Data Preprocessing chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following.<\/p>\n<p>This chapter provides a comprehensive overview of data preprocessing techniques and tools in the context of web and social media analytics. As data volume and complexity from various sources grow, effective data preprocessing becomes crucial for extracting valuable insights and knowledge.<\/p>\n<p>This chapter covers vital steps in data preprocessing, including characterizing data, reducing dimensionality, data transformation, and data enrichment and validation. By following these steps and utilizing appropriate techniques and tools, you can improve the quality of your data, enhance the effectiveness of your analytics efforts, and make better-informed decisions.<\/p>\n<p>Moreover, this chapter aims to equip you with the necessary knowledge to effectively tackle complex and noisy data, enabling you to unlock your organization&#8217;s full data mining and analytics potential.<\/p>\n<p>Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). <span style=\"text-decoration: underline;\">Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/span>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Data Preprocessing chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. This chapter provides a comprehensive overview of data preprocessing techniques and tools in the context of web and social media analytics. As data volume and complexity from various sources grow, effective data preprocessing becomes crucial for extracting&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/data-preprocessing\/\">Continue reading <span class=\"screen-reader-text\">Data Preprocessing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Preprocessing - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/data-preprocessing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Preprocessing - Team Acua\" \/>\n<meta property=\"og:description\" content=\"The Data Preprocessing chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. 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