{"id":636,"date":"2023-03-29T21:54:46","date_gmt":"2023-03-29T18:54:46","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=636"},"modified":"2023-03-29T21:54:46","modified_gmt":"2023-03-29T18:54:46","slug":"user-study-analytics","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/","title":{"rendered":"User Study Analytics"},"content":{"rendered":"
\"Understanding
Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/figcaption><\/figure>\n

The User Study Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following.<\/p>\n

User studies, involving both qualitative and quantitative data about user experiences, can complement and contextualize the insights and data afforded by web and social media analytics, providing an extension to these analytics areas, which we refer to as user study analytics.<\/p>\n

In this chapter, we discuss some of the dos and don’ts of user studies, including what user studies are, how they are planned and created, and how user study results can be analyzed for positive effects on usability and user experience.<\/p>\n

Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/span>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"

The User Study Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. User studies, involving both qualitative and quantitative data about user experiences, can complement and contextualize the insights and data afforded by web and social media analytics, providing an extension to these analytics areas, which we refer… Continue reading User Study Analytics<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"\nUser Study Analytics - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Study Analytics - Team Acua\" \/>\n<meta property=\"og:description\" content=\"The User Study Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. User studies, involving both qualitative and quantitative data about user experiences, can complement and contextualize the insights and data afforded by web and social media analytics, providing an extension to these analytics areas, which we refer… Continue reading User Study Analytics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T18:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"User Study Analytics\",\"datePublished\":\"2023-03-29T18:54:46+00:00\",\"dateModified\":\"2023-03-29T18:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\"},\"wordCount\":170,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"articleSection\":[\"analytics_book\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\",\"name\":\"User Study Analytics - Team Acua\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\"},\"datePublished\":\"2023-03-29T18:54:46+00:00\",\"dateModified\":\"2023-03-29T18:54:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acua.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Study Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"name\":\"Team Acua\",\"description\":\"Audience, Customer, and User Analytics\",\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\",\"name\":\"Team Acua\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"contentUrl\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"width\":1466,\"height\":770,\"caption\":\"Team Acua\"},\"image\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"sameAs\":[\"https:\/\/quecst.qcri.org\/blog\"],\"url\":\"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User Study Analytics - Team Acua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/","og_locale":"en_US","og_type":"article","og_title":"User Study Analytics - Team Acua","og_description":"The User Study Analytics chapter from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following. User studies, involving both qualitative and quantitative data about user experiences, can complement and contextualize the insights and data afforded by web and social media analytics, providing an extension to these analytics areas, which we refer… Continue reading User Study Analytics","og_url":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/","og_site_name":"Team Acua","article_published_time":"2023-03-29T18:54:46+00:00","og_image":[{"url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/03\/Book_cover_analytics_book-1.png"}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/#article","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215"},"headline":"User Study Analytics","datePublished":"2023-03-29T18:54:46+00:00","dateModified":"2023-03-29T18:54:46+00:00","mainEntityOfPage":{"@id":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/"},"wordCount":170,"publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"articleSection":["analytics_book"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/","url":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/","name":"User Study Analytics - Team Acua","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/#website"},"datePublished":"2023-03-29T18:54:46+00:00","dateModified":"2023-03-29T18:54:46+00:00","breadcrumb":{"@id":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acua.qcri.org\/blog\/user-study-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acua.qcri.org\/blog\/user-study-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acua.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"User Study Analytics"}]},{"@type":"WebSite","@id":"https:\/\/acua.qcri.org\/blog\/#website","url":"https:\/\/acua.qcri.org\/blog\/","name":"Team Acua","description":"Audience, Customer, and User Analytics","publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/acua.qcri.org\/blog\/#organization","name":"Team Acua","url":"https:\/\/acua.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","contentUrl":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","width":1466,"height":770,"caption":"Team Acua"},"image":{"@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","caption":"Jim Jansen"},"sameAs":["https:\/\/quecst.qcri.org\/blog"],"url":"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/636"}],"collection":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":1,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/636\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/636\/revisions\/637"}],"wp:attachment":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}