{"id":672,"date":"2023-05-08T05:56:44","date_gmt":"2023-05-08T02:56:44","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=672"},"modified":"2023-05-08T05:56:44","modified_gmt":"2023-05-08T02:56:44","slug":"how-can-intelligent-persona-features-support-online-advertising-work","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/","title":{"rendered":"How Can Intelligent Persona Features Support Online Advertising Work?"},"content":{"rendered":"
\"How
How Can Intelligent Persona Features Support Online Advertising Work<\/a><\/figcaption><\/figure>\n

The concept of \u201cIntelligent Personas\u201d or \u201cAI personas\u201d presented here builds on extant research on data-driven personas and interactive persona systems.<\/p>\n

With this conceptualization, we particularly focus on outlining a vision for an intelligent end-to-end advertising system that supports human marketers\u2019 decision making by deploying data-driven personas throughout the stages of the online advertising process.<\/p>\n

We start by defining the relevant concepts, continue by discussing intelligent personas for online advertising, and conclude by proposing research directions that need to be addressed to realize the value of personas in such a system, as well as discussing its potential value for the digital marketing profession.<\/p>\n

Kaate, I., Salminen, J., Olkkonen, R. and\u00a0Jansen, B. J.\u00a0(2023)\u00a0How Can Intelligent Persona Features Support Online Advertising Work?<\/a>. ACHI 2023 The Sixteenth International Conference on Advances in Computer-Human Interaction (ACHI 2023), 24-28 April 2023, Venice, Italy, p. 65-67.<\/p>\n","protected":false},"excerpt":{"rendered":"

The concept of \u201cIntelligent Personas\u201d or \u201cAI personas\u201d presented here builds on extant research on data-driven personas and interactive persona systems. With this conceptualization, we particularly focus on outlining a vision for an intelligent end-to-end advertising system that supports human marketers\u2019 decision making by deploying data-driven personas throughout the stages of the online advertising process.… Continue reading How Can Intelligent Persona Features Support Online Advertising Work?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[72],"yoast_head":"\nHow Can Intelligent Persona Features Support Online Advertising Work? - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Intelligent Persona Features Support Online Advertising Work? - Team Acua\" \/>\n<meta property=\"og:description\" content=\"The concept of \u201cIntelligent Personas\u201d or \u201cAI personas\u201d presented here builds on extant research on data-driven personas and interactive persona systems. With this conceptualization, we particularly focus on outlining a vision for an intelligent end-to-end advertising system that supports human marketers\u2019 decision making by deploying data-driven personas throughout the stages of the online advertising process.… Continue reading How Can Intelligent Persona Features Support Online Advertising Work?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T02:56:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/05\/stock62.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"How Can Intelligent Persona Features Support Online Advertising Work?\",\"datePublished\":\"2023-05-08T02:56:44+00:00\",\"dateModified\":\"2023-05-08T02:56:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"keywords\":[\"advertising personas\"],\"articleSection\":[\"Persona Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/how-can-intelligent-persona-features-support-online-advertising-work\/\",\"name\":\"How Can Intelligent Persona Features Support Online Advertising Work? 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