{"id":68,"date":"2021-08-16T02:09:18","date_gmt":"2021-08-16T02:09:18","guid":{"rendered":"https:\/\/quecst.qcri.org\/blog\/?p=68"},"modified":"2021-08-16T02:09:18","modified_gmt":"2021-08-16T02:09:18","slug":"persona-analytics-implementing-mouse-tracking-for-an-interactive-persona-system","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/persona-analytics-implementing-mouse-tracking-for-an-interactive-persona-system\/","title":{"rendered":"Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_69\" aria-describedby=\"caption-attachment-69\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-69\" src=\"https:\/\/quecst.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/stock50-300x300.jpg\" alt=\"Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System\" width=\"300\" height=\"300\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/stock50-300x300.jpg 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/stock50-150x150.jpg 150w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/stock50.jpg 627w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-69\" class=\"wp-caption-text\"><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3411763.3451773.pdf\" target=\"_blank\" rel=\"noopener\">Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System<\/a><\/figcaption><\/figure>\n<p>Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies.<\/p>\n<p>In this research, lead by <a href=\"https:\/\/www.linkedin.com\/in\/soongyo\/?originalSubdomain=qa\" target=\"_blank\" rel=\"noopener\">Soon-gyo Jung<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/jonisal\/?originalSubdomain=qa\" target=\"_blank\" rel=\"noopener\">Joni Salminen<\/a>, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for conducting persona user studies, especially during times when in-person user studies are challenging to carry out.<\/p>\n<p>Jung, S.G., Salminen, J., and\u00a0Jansen, B. J.\u00a0(2021)\u00a0<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3411763.3451773.pdf\" target=\"_blank\" rel=\"noopener\">Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May.\u00a0Article No.: 342.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, lead by Soon-gyo Jung and Joni Salminen, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/persona-analytics-implementing-mouse-tracking-for-an-interactive-persona-system\/\">Continue reading <span class=\"screen-reader-text\">Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/persona-analytics-implementing-mouse-tracking-for-an-interactive-persona-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System - Team Acua\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. 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