{"id":699,"date":"2023-07-28T10:13:14","date_gmt":"2023-07-28T07:13:14","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=699"},"modified":"2023-07-28T10:13:14","modified_gmt":"2023-07-28T07:13:14","slug":"audience-customer-and-user-understanding","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/audience-customer-and-user-understanding\/","title":{"rendered":"Audience, Customer, and User Understanding"},"content":{"rendered":"<figure id=\"attachment_730\" aria-describedby=\"caption-attachment-730\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-730\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/07-Understanding-ACUA-1024x544.png\" alt=\"Audience, Customer, and User Understanding\" width=\"750\" height=\"398\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/07-Understanding-ACUA-1024x544.png 1024w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/07-Understanding-ACUA-300x159.png 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/07-Understanding-ACUA-768x408.png 768w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/07-Understanding-ACUA.png 1142w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-730\" class=\"wp-caption-text\">Audience, Customer, and User Understanding<\/figcaption><\/figure>\n<p><b>Understanding<\/b> is the ability to interpret and make sense of the data insights generated through analytical processes.<\/p>\n<p><b>Understanding<\/b> is the ability to interpret and make sense of the data insights generated through analytical processes.<\/p>\n<ul>\n<li>Goes beyond simply collecting and analyzing data to uncover patterns, trends, or correlations.<\/li>\n<li>Involves comprehending the implications of the data analysis results, gaining insights, and drawing meaningful conclusions.<\/li>\n<li>Requires contextual knowledge, domain expertise, and critical thinking skills to translate the analytical findings into actionable recommendations or decisions.<\/li>\n<\/ul>\n<p>See more about using analytics to make impactful data-driven decisions in our book.<\/p>\n<p>Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). <u>Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/u>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding is the ability to interpret and make sense of the data insights generated through analytical processes. Understanding is the ability to interpret and make sense of the data insights generated through analytical processes. Goes beyond simply collecting and analyzing data to uncover patterns, trends, or correlations. Involves comprehending the implications of the data analysis&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/audience-customer-and-user-understanding\/\">Continue reading <span class=\"screen-reader-text\">Audience, Customer, and User Understanding<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audience, Customer, and User Understanding - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/audience-customer-and-user-understanding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience, Customer, and User Understanding - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Understanding is the ability to interpret and make sense of the data insights generated through analytical processes. 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