{"id":707,"date":"2023-07-28T10:11:43","date_gmt":"2023-07-28T07:11:43","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=707"},"modified":"2023-07-28T10:11:43","modified_gmt":"2023-07-28T07:11:43","slug":"what-is-a-customer","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/","title":{"rendered":"What is a customer?"},"content":{"rendered":"<figure id=\"attachment_719\" aria-describedby=\"caption-attachment-719\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-719\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer-1024x533.png\" alt=\"What is a customer\" width=\"750\" height=\"390\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer-1024x533.png 1024w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer-300x156.png 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer-768x400.png 768w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer.png 1214w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-719\" class=\"wp-caption-text\">What is a customer?<\/figcaption><\/figure>\n<p><b>Customers<\/b> are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts.<\/p>\n<ul>\n<li><b>Customers Engage <\/b>with businesses through various channels and may have specific needs, preferences, or expectations.<\/li>\n<li><b>Customer <\/b><b>Description<\/b> involves considering demographics, interests, knowledge, &amp; expectations to deliver the product.<\/li>\n<li><b>Customer Analytics <\/b>of needs and preferences is vital for businesses to effectively tailor their offerings, marketing strategies, and experiences to meet and exceed customer expectations.<\/li>\n<\/ul>\n<p>See more about using analytics to make impactful data-driven decisions in our book.<\/p>\n<p>Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). <u>Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/u>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts. Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations. Customer Description involves considering demographics, interests, knowledge, &amp; expectations&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\">Continue reading <span class=\"screen-reader-text\">What is a customer?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a customer? - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a customer? - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts. Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations. Customer Description involves considering demographics, interests, knowledge, &amp; expectations&hellip; Continue reading What is a customer?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T07:11:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer-1024x533.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"What is a customer?\",\"datePublished\":\"2023-07-28T07:11:43+00:00\",\"dateModified\":\"2023-07-28T07:11:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\"},\"wordCount\":149,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"articleSection\":[\"analytics_book\",\"Customer segmentation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\",\"name\":\"What is a customer? - Team Acua\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\"},\"datePublished\":\"2023-07-28T07:11:43+00:00\",\"dateModified\":\"2023-07-28T07:11:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acua.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a customer?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"name\":\"Team Acua\",\"description\":\"Audience, Customer, and User Analytics\",\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\",\"name\":\"Team Acua\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"contentUrl\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"width\":1466,\"height\":770,\"caption\":\"Team Acua\"},\"image\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"sameAs\":[\"https:\/\/quecst.qcri.org\/blog\"],\"url\":\"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a customer? - Team Acua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/","og_locale":"en_US","og_type":"article","og_title":"What is a customer? - Team Acua","og_description":"Customers are a group of people that purchase products or services offered by a seller; customers are the primary source of revenue and the main focus of marketing and sales efforts. Customers Engage with businesses through various channels and may have specific needs, preferences, or expectations. Customer Description involves considering demographics, interests, knowledge, &amp; expectations&hellip; Continue reading What is a customer?","og_url":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/","og_site_name":"Team Acua","article_published_time":"2023-07-28T07:11:43+00:00","og_image":[{"url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/04-What-is-a-customer-1024x533.png"}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/#article","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215"},"headline":"What is a customer?","datePublished":"2023-07-28T07:11:43+00:00","dateModified":"2023-07-28T07:11:43+00:00","mainEntityOfPage":{"@id":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/"},"wordCount":149,"publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"articleSection":["analytics_book","Customer segmentation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/","url":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/","name":"What is a customer? - Team Acua","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/#website"},"datePublished":"2023-07-28T07:11:43+00:00","dateModified":"2023-07-28T07:11:43+00:00","breadcrumb":{"@id":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acua.qcri.org\/blog\/what-is-a-customer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acua.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"What is a customer?"}]},{"@type":"WebSite","@id":"https:\/\/acua.qcri.org\/blog\/#website","url":"https:\/\/acua.qcri.org\/blog\/","name":"Team Acua","description":"Audience, Customer, and User Analytics","publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/acua.qcri.org\/blog\/#organization","name":"Team Acua","url":"https:\/\/acua.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","contentUrl":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","width":1466,"height":770,"caption":"Team Acua"},"image":{"@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","caption":"Jim Jansen"},"sameAs":["https:\/\/quecst.qcri.org\/blog"],"url":"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/707"}],"collection":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":3,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions\/744"}],"wp:attachment":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}