{"id":709,"date":"2023-07-28T10:11:26","date_gmt":"2023-07-28T07:11:26","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=709"},"modified":"2023-07-28T10:11:26","modified_gmt":"2023-07-28T07:11:26","slug":"what-is-an-audience","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/what-is-an-audience\/","title":{"rendered":"What is an audience?"},"content":{"rendered":"<figure id=\"attachment_717\" aria-describedby=\"caption-attachment-717\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-717\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/03-What-is-an-audience-1024x563.png\" alt=\"What is an audience\" width=\"750\" height=\"412\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/03-What-is-an-audience-1024x563.png 1024w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/03-What-is-an-audience-300x165.png 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/03-What-is-an-audience-768x422.png 768w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/03-What-is-an-audience.png 1095w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-717\" class=\"wp-caption-text\">What is an audience?<\/figcaption><\/figure>\n<p><b>Audience<\/b> \u2013 a group of people who are the intended recipients a particular message (i.e., content).<\/p>\n<ul>\n<li><b>Content<\/b> is transmitted to a group of people who receive and interpret the message.<\/li>\n<li><b>Audience Description<\/b> involves considering demographics, interests, knowledge, &amp; expectations to tailor the message.<\/li>\n<li><b>Audience Analytics, <\/b>including reactions to the content, can provide valuable insights to refine and improve future communication efforts.<\/li>\n<\/ul>\n<p>See more about using analytics to make impactful data-driven decisions in our book.<\/p>\n<p>Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). <u>Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/u>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audience \u2013 a group of people who are the intended recipients a particular message (i.e., content). Content is transmitted to a group of people who receive and interpret the message. Audience Description involves considering demographics, interests, knowledge, &amp; expectations to tailor the message. Audience Analytics, including reactions to the content, can provide valuable insights to&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/what-is-an-audience\/\">Continue reading <span class=\"screen-reader-text\">What is an audience?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an audience? - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/what-is-an-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an audience? - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Audience \u2013 a group of people who are the intended recipients a particular message (i.e., content). 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