{"id":732,"date":"2023-07-28T10:13:37","date_gmt":"2023-07-28T07:13:37","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=732"},"modified":"2023-07-28T10:13:37","modified_gmt":"2023-07-28T07:13:37","slug":"analytics-in-practice","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/","title":{"rendered":"Analytics in practice"},"content":{"rendered":"<figure id=\"attachment_733\" aria-describedby=\"caption-attachment-733\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-733\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice-1024x539.png\" alt=\"Analytics in practice\" width=\"750\" height=\"395\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice-1024x539.png 1024w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice-300x158.png 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice-768x404.png 768w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice.png 1217w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-733\" class=\"wp-caption-text\">Analytics in practice<\/figcaption><\/figure>\n<p>Digital analytics &#8211; the collection, measurement, analysis, and reporting of online data.<\/p>\n<p>Organizations desire to leverage analytics to increase productivity, increase efficiency, reduce costs, and improve the audience, customer, and user experience (ACU Experience).<\/p>\n<p><b>Data-driven decision-making = <\/b><b>making decisions based on data. <\/b><b>\u00a0<\/b><\/p>\n<p>See more about using analytics to make impactful data-driven decisions in our book.<\/p>\n<p>Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). <u>Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/u>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital analytics &#8211; the collection, measurement, analysis, and reporting of online data. Organizations desire to leverage analytics to increase productivity, increase efficiency, reduce costs, and improve the audience, customer, and user experience (ACU Experience). Data-driven decision-making = making decisions based on data. \u00a0 See more about using analytics to make impactful data-driven decisions in our&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\">Continue reading <span class=\"screen-reader-text\">Analytics in practice<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analytics in practice - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics in practice - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Digital analytics &#8211; the collection, measurement, analysis, and reporting of online data. Organizations desire to leverage analytics to increase productivity, increase efficiency, reduce costs, and improve the audience, customer, and user experience (ACU Experience). Data-driven decision-making = making decisions based on data. \u00a0 See more about using analytics to make impactful data-driven decisions in our&hellip; Continue reading Analytics in practice\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T07:13:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice-1024x539.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"Analytics in practice\",\"datePublished\":\"2023-07-28T07:13:37+00:00\",\"dateModified\":\"2023-07-28T07:13:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\"},\"wordCount\":104,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"articleSection\":[\"analytics_book\",\"Customer segmentation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\",\"name\":\"Analytics in practice - Team Acua\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\"},\"datePublished\":\"2023-07-28T07:13:37+00:00\",\"dateModified\":\"2023-07-28T07:13:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acua.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analytics in practice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"name\":\"Team Acua\",\"description\":\"Audience, Customer, and User Analytics\",\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\",\"name\":\"Team Acua\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"contentUrl\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"width\":1466,\"height\":770,\"caption\":\"Team Acua\"},\"image\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"sameAs\":[\"https:\/\/quecst.qcri.org\/blog\"],\"url\":\"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analytics in practice - Team Acua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/","og_locale":"en_US","og_type":"article","og_title":"Analytics in practice - Team Acua","og_description":"Digital analytics &#8211; the collection, measurement, analysis, and reporting of online data. Organizations desire to leverage analytics to increase productivity, increase efficiency, reduce costs, and improve the audience, customer, and user experience (ACU Experience). Data-driven decision-making = making decisions based on data. \u00a0 See more about using analytics to make impactful data-driven decisions in our&hellip; Continue reading Analytics in practice","og_url":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/","og_site_name":"Team Acua","article_published_time":"2023-07-28T07:13:37+00:00","og_image":[{"url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/08-Analytics-in-practice-1024x539.png"}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/#article","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215"},"headline":"Analytics in practice","datePublished":"2023-07-28T07:13:37+00:00","dateModified":"2023-07-28T07:13:37+00:00","mainEntityOfPage":{"@id":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/"},"wordCount":104,"publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"articleSection":["analytics_book","Customer segmentation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/","url":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/","name":"Analytics in practice - Team Acua","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/#website"},"datePublished":"2023-07-28T07:13:37+00:00","dateModified":"2023-07-28T07:13:37+00:00","breadcrumb":{"@id":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acua.qcri.org\/blog\/analytics-in-practice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acua.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Analytics in practice"}]},{"@type":"WebSite","@id":"https:\/\/acua.qcri.org\/blog\/#website","url":"https:\/\/acua.qcri.org\/blog\/","name":"Team Acua","description":"Audience, Customer, and User Analytics","publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/acua.qcri.org\/blog\/#organization","name":"Team Acua","url":"https:\/\/acua.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","contentUrl":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","width":1466,"height":770,"caption":"Team Acua"},"image":{"@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","caption":"Jim Jansen"},"sameAs":["https:\/\/quecst.qcri.org\/blog"],"url":"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/732"}],"collection":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":2,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"predecessor-version":[{"id":739,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/732\/revisions\/739"}],"wp:attachment":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}