{"id":74,"date":"2021-08-17T11:39:02","date_gmt":"2021-08-17T11:39:02","guid":{"rendered":"https:\/\/quecst.qcri.org\/blog\/?p=74"},"modified":"2021-08-17T11:39:02","modified_gmt":"2021-08-17T11:39:02","slug":"why-is-segmentation-analytics-important","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/","title":{"rendered":"Why is segmentation analytics important?"},"content":{"rendered":"<figure id=\"attachment_75\" aria-describedby=\"caption-attachment-75\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-75\" src=\"https:\/\/quecst.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/customer_segmenting-300x166.png\" alt=\"Why is segmentation analytics important?\" width=\"300\" height=\"166\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/customer_segmenting-300x166.png 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/customer_segmenting.png 680w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-75\" class=\"wp-caption-text\">Why is segmentation analytics important?<\/figcaption><\/figure>\n<p>Customer segmenting is the process of dividing a group of people into homogeneous subgroups that differ from other subgroups, typically based on behaviors and demographics, grounded on some product, brand, advertisement, or content, with many factors affecting product engagement by customer.<\/p>\n<p>The identification of customer segments has been important in marketing and advertising for some time, and it is increasingly important in the technology and online content publishing domains, such as online news media and online content.<\/p>\n<p>The identification of customer segments is typically aimed at the understanding of a subset of people&#8217;s reactions, interactions, uses, etc., based on one or more key performance indicators to achieve some goal or objective, such as increasing revenue, increasing market share, or designing future content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer segmenting is the process of dividing a group of people into homogeneous subgroups that differ from other subgroups, typically based on behaviors and demographics, grounded on some product, brand, advertisement, or content, with many factors affecting product engagement by customer. The identification of customer segments has been important in marketing and advertising for some&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\">Continue reading <span class=\"screen-reader-text\">Why is segmentation analytics important?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is segmentation analytics important? - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is segmentation analytics important? - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Customer segmenting is the process of dividing a group of people into homogeneous subgroups that differ from other subgroups, typically based on behaviors and demographics, grounded on some product, brand, advertisement, or content, with many factors affecting product engagement by customer. The identification of customer segments has been important in marketing and advertising for some&hellip; Continue reading Why is segmentation analytics important?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-17T11:39:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/quecst.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/customer_segmenting-300x166.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"Why is segmentation analytics important?\",\"datePublished\":\"2021-08-17T11:39:02+00:00\",\"dateModified\":\"2021-08-17T11:39:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\"},\"wordCount\":139,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"keywords\":[\"customer segmentation\",\"segmenting\"],\"articleSection\":[\"Persona Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\",\"name\":\"Why is segmentation analytics important? - Team Acua\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\"},\"datePublished\":\"2021-08-17T11:39:02+00:00\",\"dateModified\":\"2021-08-17T11:39:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acua.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why is segmentation analytics important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"name\":\"Team Acua\",\"description\":\"Audience, Customer, and User Analytics\",\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\",\"name\":\"Team Acua\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"contentUrl\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"width\":1466,\"height\":770,\"caption\":\"Team Acua\"},\"image\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"sameAs\":[\"https:\/\/quecst.qcri.org\/blog\"],\"url\":\"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why is segmentation analytics important? - Team Acua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/","og_locale":"en_US","og_type":"article","og_title":"Why is segmentation analytics important? - Team Acua","og_description":"Customer segmenting is the process of dividing a group of people into homogeneous subgroups that differ from other subgroups, typically based on behaviors and demographics, grounded on some product, brand, advertisement, or content, with many factors affecting product engagement by customer. The identification of customer segments has been important in marketing and advertising for some&hellip; Continue reading Why is segmentation analytics important?","og_url":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/","og_site_name":"Team Acua","article_published_time":"2021-08-17T11:39:02+00:00","og_image":[{"url":"https:\/\/quecst.qcri.org\/blog\/wp-content\/uploads\/2021\/08\/customer_segmenting-300x166.png"}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/#article","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215"},"headline":"Why is segmentation analytics important?","datePublished":"2021-08-17T11:39:02+00:00","dateModified":"2021-08-17T11:39:02+00:00","mainEntityOfPage":{"@id":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/"},"wordCount":139,"publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"keywords":["customer segmentation","segmenting"],"articleSection":["Persona Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/","url":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/","name":"Why is segmentation analytics important? - Team Acua","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/#website"},"datePublished":"2021-08-17T11:39:02+00:00","dateModified":"2021-08-17T11:39:02+00:00","breadcrumb":{"@id":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acua.qcri.org\/blog\/why-is-segmentation-analytics-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acua.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Why is segmentation analytics important?"}]},{"@type":"WebSite","@id":"https:\/\/acua.qcri.org\/blog\/#website","url":"https:\/\/acua.qcri.org\/blog\/","name":"Team Acua","description":"Audience, Customer, and User Analytics","publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/acua.qcri.org\/blog\/#organization","name":"Team Acua","url":"https:\/\/acua.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","contentUrl":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","width":1466,"height":770,"caption":"Team Acua"},"image":{"@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","caption":"Jim Jansen"},"sameAs":["https:\/\/quecst.qcri.org\/blog"],"url":"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/74"}],"collection":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":1,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions\/76"}],"wp:attachment":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}