{"id":750,"date":"2023-07-28T10:09:24","date_gmt":"2023-07-28T07:09:24","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=750"},"modified":"2023-07-28T10:09:24","modified_gmt":"2023-07-28T07:09:24","slug":"what-is-people-data","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/what-is-people-data\/","title":{"rendered":"What is people data?"},"content":{"rendered":"
\"What
What is people data?<\/figcaption><\/figure>\n

People data are datasets describing people, including but not limited to behaviors, demographics, pain points, or attitudes.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\n

Dimension<\/b><\/p>\n<\/td>\n

\n

People Data<\/b><\/p>\n<\/td>\n<\/tr>\n

Cleanliness<\/b><\/td>\nTypically has a high percentage of missing values and (depending on the data collection) errors. Depending on the data collection methods can have a very low error percentage.<\/td>\n<\/tr>\n
Interaction<\/b><\/td>\nTypically edited and added to with changes that become part of the dataset.<\/td>\n<\/tr>\n
Size<\/b><\/td>\nUsually on the smaller side, as measured by data rows, often ranging from 100 to 100,000 rows<\/td>\n<\/tr>\n
Source<\/b><\/td>\nUsually from trace data (i.e., data created by people in the \u2018wild\u2019) or surveys<\/td>\n<\/tr>\n
Value<\/b><\/td>\nComes from visualizing in meaningful ways, using appropriate modeling, and tied to KPIs<\/td>\n<\/tr>\n
Stability<\/b><\/td>\nGenerally unstable requiring frequent creation of new or updated datasets<\/td>\n<\/tr>\n
Structure<\/b><\/td>\nFrequently changes in structure, with adding or removing new dimensions<\/td>\n<\/tr>\n
Systems<\/b><\/td>\nCreated, stored, and analyzed on a variety of systems<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

See more about using analytics to make impactful data-driven decisions in our book.<\/p>\n

Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics \u2013 An Introduction to the Employment of Web, Social, and Other Types of Digital People Data<\/u>. Springer Nature.<\/p>\n","protected":false},"excerpt":{"rendered":"

People data are datasets describing people, including but not limited to behaviors, demographics, pain points, or attitudes. Dimension People Data Cleanliness Typically has a high percentage of missing values and (depending on the data collection) errors. Depending on the data collection methods can have a very low error percentage. Interaction Typically edited and added to… Continue reading What is people data?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,21],"tags":[],"yoast_head":"\nWhat is people data? - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/what-is-people-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is people data? - Team Acua\" \/>\n<meta property=\"og:description\" content=\"People data are datasets describing people, including but not limited to behaviors, demographics, pain points, or attitudes. 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