{"id":774,"date":"2023-09-08T09:17:16","date_gmt":"2023-09-08T06:17:16","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=774"},"modified":"2023-09-08T09:17:47","modified_gmt":"2023-09-08T06:17:47","slug":"leveraging-personas-for-social-impact-a-review-of-their-applications-to-social-good-in-design","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/leveraging-personas-for-social-impact-a-review-of-their-applications-to-social-good-in-design\/","title":{"rendered":"Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design"},"content":{"rendered":"<figure id=\"attachment_775\" aria-describedby=\"caption-attachment-775\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-775\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/09\/stock_02-socal_good.png\" alt=\"Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design.\u00a0International Journal of Human-Computer Interaction\" width=\"750\" height=\"387\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/09\/stock_02-socal_good.png 750w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2023\/09\/stock_02-socal_good-300x155.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-775\" class=\"wp-caption-text\"><em><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/leveraging_personas_for_social_impact_a_review_of_their_applications_to_social_good_in_design.pdf\" target=\"_blank\" rel=\"noopener\">Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design<\/a><\/em>.\u00a0<u>International Journal of Human-Computer Interaction<\/u><\/figcaption><\/figure>\n<p>Personas inform design by representing diverse user needs.<\/p>\n<p>Since their initial application in commercial technology contexts, personas have been adopted in several research domains for the public good, such as health, accessibility, politics, civic society, education, sustainability, cybersecurity, and criminology.<\/p>\n<p>In this review paper, we analyzed 58 research studies that created personas in these domains, referred to as Personas for Social Good (PFSG). In most studies, PFSG was primarily exploratory and focused on initial methodology development.<\/p>\n<p>More than half (59%) neglected to discuss concerns with stereotyping or evaluate how personas contributed to improving social concerns in their respective domains. To facilitate a shift towards more socially conscious persona applications, we identified and critically examined the most comprehensive PFSG domain applications in our sample.<\/p>\n<p>Based on their strengths, we present an ecological framework to guide researchers in holistically aligning persona creation efforts with addressing critical social challenges.<\/p>\n<p>Guan, K., Salminen, J. Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2023)\u00a0<em><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/leveraging_personas_for_social_impact_a_review_of_their_applications_to_social_good_in_design.pdf\" target=\"_blank\" rel=\"noopener\">Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design<\/a><\/em>.\u00a0<u>International Journal of Human-Computer Interaction<\/u>. DOI:\u00a0<a href=\"https:\/\/doi.org\/10.1080\/10447318.2023.2247568\">10.1080\/10447318.2023.2247568<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas inform design by representing diverse user needs. Since their initial application in commercial technology contexts, personas have been adopted in several research domains for the public good, such as health, accessibility, politics, civic society, education, sustainability, cybersecurity, and criminology. In this review paper, we analyzed 58 research studies that created personas in these domains,&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/leveraging-personas-for-social-impact-a-review-of-their-applications-to-social-good-in-design\/\">Continue reading <span class=\"screen-reader-text\">Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,21,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/leveraging-personas-for-social-impact-a-review-of-their-applications-to-social-good-in-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Personas inform design by representing diverse user needs. Since their initial application in commercial technology contexts, personas have been adopted in several research domains for the public good, such as health, accessibility, politics, civic society, education, sustainability, cybersecurity, and criminology. 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