{"id":777,"date":"2023-09-21T18:43:01","date_gmt":"2023-09-21T15:43:01","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=777"},"modified":"2023-09-21T18:45:03","modified_gmt":"2023-09-21T15:45:03","slug":"how-do-users-perceive-deepfake-personas-investigating-the-deepfake-user-perception-and-its-implications-for-human-computer-interaction","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/how-do-users-perceive-deepfake-personas-investigating-the-deepfake-user-perception-and-its-implications-for-human-computer-interaction\/","title":{"rendered":"How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction"},"content":{"rendered":"
\"How
How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction<\/a><\/figcaption><\/figure>\n

Although deepfakes have a negative connotation in human-computer interaction (HCI) due to their risks, they also involve many opportunities, such as communicating user needs in the form of a \u201cliving, talking\u201d deepfake persona.<\/p>\n

To scope and better understand these opportunities, we present a qualitative analysis of 46 participants\u2019 think-aloud transcripts based on interacting with deepfake personas and human personas, representing a potentially beneficial application of deepfakes for HCI.<\/p>\n

Our qualitative analysis of 92 think-aloud records indicates five central user deepfake themes, including (1) Realism, (2) User Needs, (3) Distracting Properties, (4) Added Value, and (5) Rapport.<\/p>\n

The results indicate various challenges in deepfake user perception that technology developers need to address before the potential of deepfake applications can be realized for HCI.<\/p>\n

Read the full article:<\/p>\n

Kaate, I., Salminen, J., Jung, S.G., Almerekhi, H., and\u00a0Jansen, B. J. (<\/strong>2023).\u00a0How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction<\/em>. In Proceedings of the 15th Biannual Conference of the Italian SIGCHI Chapter (CHItaly ’23), Article 4, 1\u201312.\u00a0https:\/\/doi.org\/10.1145\/3605390.3605397<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Although deepfakes have a negative connotation in human-computer interaction (HCI) due to their risks, they also involve many opportunities, such as communicating user needs in the form of a \u201cliving, talking\u201d deepfake persona. To scope and better understand these opportunities, we present a qualitative analysis of 46 participants\u2019 think-aloud transcripts based on interacting with deepfake… Continue reading How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,57],"tags":[],"yoast_head":"\nHow Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/how-do-users-perceive-deepfake-personas-investigating-the-deepfake-user-perception-and-its-implications-for-human-computer-interaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Users Perceive Deepfake Personas? 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