{"id":881,"date":"2024-02-28T13:04:50","date_gmt":"2024-02-28T10:04:50","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=881"},"modified":"2024-03-01T12:23:43","modified_gmt":"2024-03-01T09:23:43","slug":"picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/","title":{"rendered":"Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas"},"content":{"rendered":"<figure id=\"attachment_883\" aria-describedby=\"caption-attachment-883\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-883\" src=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2024\/02\/Picturing-the-fictitious-person-300x296.png\" alt=\"Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas\" width=\"300\" height=\"296\" srcset=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2024\/02\/Picturing-the-fictitious-person-300x296.png 300w, https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2024\/02\/Picturing-the-fictitious-person.png 726w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-883\" class=\"wp-caption-text\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2949882124000124\" target=\"_blank\" rel=\"noopener\">Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas<\/a><\/figcaption><\/figure>\n<p>The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task<\/p>\n<p>Led by Joni Salminen, this research explores user perceptions of AI-generated personas for textual content (GPT-4) and two image generation models (DALL-E and Midjourney).<\/p>\n<p>We evaluate whether the inclusion of images in AI-generated personas impacts user perception or if AI text descriptions alone suffice to create good personas.<\/p>\n<p>Recruiting 216 participants, we compare three AI-generated personas without images and those with either DALL-E or Midjourney-created images.<\/p>\n<p>Contrary to expectations from persona literature, the presence of images in AI-generated personas did not significantly impact user perceptions.<\/p>\n<p>Rather, the participants generally perceived AI-generated personas to be of good quality regardless of the inclusion of images.<\/p>\n<p>These findings suggest that textual content, i.e., the persona narrative, is the primary driver of user perceptions in AI-generated personas. Our findings contribute to the ongoing AI-HCI discourse and provide recommendations for designing AI-generated personas.<\/p>\n<p>Salminen, J., Santos, J. M., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2024)\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2949882124000124\" target=\"_blank\" rel=\"noopener\">Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas<\/a>,\u00a0<u>Computers in Human Behavior: Artificial Humans<\/u><strong>,<\/strong>\u00a0100052.\u00a0<a href=\"https:\/\/doi.org\/10.1016\/j.chbah.2024.100052\">https:\/\/doi.org\/10.1016\/j.chbah.2024.100052<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task Led by Joni Salminen, this research explores user perceptions of AI-generated personas for textual content (GPT-4) and two image generation models (DALL-E and Midjourney). We evaluate whether the inclusion of images in AI-generated personas impacts user&hellip; <a class=\"more-link\" href=\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\">Continue reading <span class=\"screen-reader-text\">Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,82],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas - Team Acua\" \/>\n<meta property=\"og:description\" content=\"The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task Led by Joni Salminen, this research explores user perceptions of AI-generated personas for textual content (GPT-4) and two image generation models (DALL-E and Midjourney). We evaluate whether the inclusion of images in AI-generated personas impacts user&hellip; Continue reading Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T10:04:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T09:23:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2024\/02\/Picturing-the-fictitious-person-300x296.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas\",\"datePublished\":\"2024-02-28T10:04:50+00:00\",\"dateModified\":\"2024-03-01T09:23:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\"},\"wordCount\":241,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"articleSection\":[\"Persona Analytics\",\"user study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/picturing-the-fictitious-person-an-exploratory-study-on-the-effect-of-images-on-user-perceptions-of-ai-generated-personas\/\",\"name\":\"Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas - 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