{"id":898,"date":"2024-03-28T10:42:24","date_gmt":"2024-03-28T07:42:24","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=898"},"modified":"2024-03-28T10:42:24","modified_gmt":"2024-03-28T07:42:24","slug":"is-an-organization-ready-for-using-personas","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/is-an-organization-ready-for-using-personas\/","title":{"rendered":"Is an organization ready for using personas?"},"content":{"rendered":"
\"Is
Is an organization ready for using personas?<\/figcaption><\/figure>\n

Our research team has conducted a series of research studies examining when and how organizations can effectively use personas.<\/p>\n

Some findings are:
\n(a) Personas for social good are primarily exploratory and focused on initial methodology development.
\n(b) We develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. Confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness.
\n(c) The choice of algorithm is a crucial step in data-driven user segmentation because the algorithm fundamentally impacts the demographic attributes of the generated personas and thus influences how decision-makers view the user population.
\n(d) There are a plethora of issues that plague the implementation of data-driven personas within organizations.
\n(e) We outline and discuss details of a three-step data-driven-personas process consisting of educate<\/strong>, invest<\/strong>, and employ<\/strong>.<\/p>\n

Read the full research articles!<\/p>\n

Guan, K., Salminen, J. Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2023)\u00a0Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design<\/a><\/em>.\u00a0International Journal of Human-Computer Interaction<\/u>. DOI:\u00a010.1080\/10447318.2023.2247568<\/a><\/p>\n

\u200bSalminen, J. O., Nielsen, L., Bahloul, M., J\u00f8rgensen, R.G., Santos, J. M., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2022).\u00a0Persona Preparedness: A Survey Instrument for Measuring the Organizational Readiness for Deploying Personas<\/a><\/em>.\u00a0Information Technology and Management<\/u>.<\/p>\n

Salminen, J. O., Chhirang, K., Jung, S.G., Thirumuruganathan, S., Guan, K. W., and\u200b\u00a0Jansen, B. J.\u00a0(2022)\u00a0Big Data, Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments<\/a><\/em>.\u00a0Big Data<\/u>. 10(4), 313\u2013336.\u00a0https:\/\/doi.org\/10.1089\/big.2021.0177<\/a><\/p>\n

Salminen, J. O., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2021)\u00a0Are Data-Driven Personas Considered Harmful?: Diversifying user understandings with more than algorithms<\/a><\/em>.\u00a0Persona Studies<\/u>,\u00a07<\/em>(1), 48\u201363.\u00a0https:\/\/doi.org\/10.21153\/psj2021vol7no1art1236<\/a><\/p>\n

Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0Data-Driven Personas<\/a>. Synthesis Lectures on Human-Centered Informatics, Carroll, J. (Ed). Springer Link, i-317.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our research team has conducted a series of research studies examining when and how organizations can effectively use personas. Some findings are: (a) Personas for social good are primarily exploratory and focused on initial methodology development. (b) We develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas.… Continue reading Is an organization ready for using personas?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,21,2],"tags":[],"yoast_head":"\nIs an organization ready for using personas? - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/is-an-organization-ready-for-using-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is an organization ready for using personas? - Team Acua\" \/>\n<meta property=\"og:description\" content=\"Our research team has conducted a series of research studies examining when and how organizations can effectively use personas. 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