{"id":938,"date":"2024-06-29T08:16:09","date_gmt":"2024-06-29T05:16:09","guid":{"rendered":"https:\/\/acua.qcri.org\/blog\/?p=938"},"modified":"2024-06-29T08:16:09","modified_gmt":"2024-06-29T05:16:09","slug":"modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive","status":"publish","type":"post","link":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/","title":{"rendered":"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive"},"content":{"rendered":"
\"Modeling
Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive Personas?<\/figcaption><\/figure>\n

We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users\u2019 perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists.<\/p>\n

Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis indicate that users\u2019 age and gender (as well as persona\u2019s gender) affect multiple perceptions of personas. In addition, the interface modality (profile vs. chat) has a significant impact.<\/p>\n

Findings highlight the need for designing interactive personas that appeal to diverse user bases to increase the general accessibility of interactive personas.<\/p>\n

They also support the notion that the persona interface itself regulates user perceptions even when the persona\u2019s information remains the same.<\/p>\n

Read the full research paper here!<\/p>\n

\u200bKaate, I., Salminen, J., Jung, S.G., Santos, J., M., H\u00e4yh\u00e4nen, E., Xuan, T., Azem, J., and\u00a0Jansen, B. J.\u00a0(2024)\u00a0Modeling the New Modalities of Personas: How Do Users Attributes Influence Their Perceptions and Use of Interactive Personas?<\/a><\/em>\u00a032nd ACM Conference on User Modeling, Adaptation and Personalization Proceedings (UMAP Adjunct ’24), 1-4 July 2024 Cagliari, Sardinia, Italy, p.164-169.<\/p>\n","protected":false},"excerpt":{"rendered":"

We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users\u2019 perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis… Continue reading Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,82],"tags":[],"yoast_head":"\nModeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive - Team Acua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive - Team Acua\" \/>\n<meta property=\"og:description\" content=\"We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users\u2019 perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis… Continue reading Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Acua\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-29T05:16:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Modeling-the-New-Modalities-of-Personas.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\"},\"headline\":\"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive\",\"datePublished\":\"2024-06-29T05:16:09+00:00\",\"dateModified\":\"2024-06-29T05:16:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"articleSection\":[\"Persona Analytics\",\"user study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\",\"name\":\"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive - Team Acua\",\"isPartOf\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\"},\"datePublished\":\"2024-06-29T05:16:09+00:00\",\"dateModified\":\"2024-06-29T05:16:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acua.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#website\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"name\":\"Team Acua\",\"description\":\"Audience, Customer, and User Analytics\",\"publisher\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#organization\",\"name\":\"Team Acua\",\"url\":\"https:\/\/acua.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"contentUrl\":\"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png\",\"width\":1466,\"height\":770,\"caption\":\"Team Acua\"},\"image\":{\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"sameAs\":[\"https:\/\/quecst.qcri.org\/blog\"],\"url\":\"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive - Team Acua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/","og_locale":"en_US","og_type":"article","og_title":"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive - Team Acua","og_description":"We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users\u2019 perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis… Continue reading Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive","og_url":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/","og_site_name":"Team Acua","article_published_time":"2024-06-29T05:16:09+00:00","og_image":[{"url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Modeling-the-New-Modalities-of-Personas.png"}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/#article","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215"},"headline":"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive","datePublished":"2024-06-29T05:16:09+00:00","dateModified":"2024-06-29T05:16:09+00:00","mainEntityOfPage":{"@id":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/"},"wordCount":235,"publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"articleSection":["Persona Analytics","user study"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/","url":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/","name":"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive - Team Acua","isPartOf":{"@id":"https:\/\/acua.qcri.org\/blog\/#website"},"datePublished":"2024-06-29T05:16:09+00:00","dateModified":"2024-06-29T05:16:09+00:00","breadcrumb":{"@id":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acua.qcri.org\/blog\/modeling-the-new-modalities-of-personas-how-do-users-attributes-influence-their-perceptions-and-use-of-interactive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acua.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Modeling the New Modalities of Personas: How Do Users\u2019 Attributes Influence Their Perceptions and Use of Interactive"}]},{"@type":"WebSite","@id":"https:\/\/acua.qcri.org\/blog\/#website","url":"https:\/\/acua.qcri.org\/blog\/","name":"Team Acua","description":"Audience, Customer, and User Analytics","publisher":{"@id":"https:\/\/acua.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acua.qcri.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/acua.qcri.org\/blog\/#organization","name":"Team Acua","url":"https:\/\/acua.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","contentUrl":"https:\/\/acua.qcri.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-cropped-logo.png","width":1466,"height":770,"caption":"Team Acua"},"image":{"@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/e3bb7a0b58349e548e8940716694c215","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acua.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f97370631247bb1aed9a897d658981?s=96&d=mm&r=g","caption":"Jim Jansen"},"sameAs":["https:\/\/quecst.qcri.org\/blog"],"url":"https:\/\/acua.qcri.org\/blog\/author\/jjansenacm-org\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/938"}],"collection":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":1,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"predecessor-version":[{"id":940,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions\/940"}],"wp:attachment":[{"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acua.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}