Acua: Audience, customer, and user analytics

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Acua is the organizing theme of our research efforts, focusing on audience, customer, and user analytics for an enhanced understanding of these populations for an organization. Our efforts concentrate on research for collecting, measuring, analyzing, and reporting digital data to enhance insights into the behavior of audiences, customers, and users, with the development of systems to support these activities central to the research.

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Other Projects

APG is a tool for automatically turning your user/customer data into personas. We call this "giving faces to data". APG currently works with YouTube Analytics, Google Analytics, Facebook Ads, Facebook Insights, and in-house CRM data.

Give your data face

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Survey2Persona is a tool for analysis of survey data, requires no knowledge of statistics from the user, and transforms survey data into ‘personas’ for actionable insights.

Get personas for your survey data

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METRIC is a tool for measuring engagement through real interactions of customers. METRIC can help your user study setting and track your participants' engagements.

Track your users' engagements

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Acua connects to the social networks and analytics platforms, and handles your in-house data to provide enhanced understanding.


Contact us

  • Send an email to the Team Acua (
  • In the email, please explain why do you want to use Acua (i.e., what things you want to learn about your users/customers and towards what business goals?)
  • Also include links to your data sources (e.g., your YouTube Channel, Facebook page, or website), if available.

If you are eligible for collaboration, we will reach out to you for the next steps!


Research Tools

Name2GAN Predict a name's most likely demographics.
'GAN' comes from Gender, Age, Nationality.
GAN2Name Provide most likely names for the given demographic.
"GAN" comes from Gender, Age, Nationality.
Text2Toxicity Predict a text's toxicity
SegmentSizeEstimator Estimate the segment size based on language, country, gender, age-range, and topical interest.