Acua is the organizing theme of our research efforts, focusing on audience, customer, and user analytics for an enhanced understanding of these populations for an organization. Our efforts concentrate on research for collecting, measuring, analyzing, and reporting digital data to enhance insights into the behavior of audiences, customers, and users, with the development of systems to support these activities central to the research.
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APG is a tool for automatically turning your user/customer data into personas. We call this "giving faces to data". APG currently works with YouTube Analytics, Google Analytics, Facebook Ads, Facebook Insights, and in-house CRM data.
Give your data face
Survey2Persona is a tool for analysis of survey data, requires no knowledge of statistics from the user, and transforms survey data into ‘personas’ for actionable insights.
Get personas for your survey data
METRIC is a tool for measuring engagement through real interactions of customers. METRIC can help your user study setting and track your participants' engagements.
Track your users' engagements
If you are eligible for collaboration, we will reach out to you for the next steps!
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