We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users’ perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis…… Continue reading Modeling the New Modalities of Personas: How Do Users’ Attributes Influence Their Perceptions and Use of Interactive
Month: June 2024
Exploring Emotional Dynamics in Social Media Interactions for News Content
Understanding people’s emotional reactions is crucial in a digital age where news spreads fast across social media. Researchers [1] conducted a thorough study analyzing over 130,000 social media posts and 2.8 million comments to see how news affects people emotionally. Using Plutchik’s wheel of emotions, they sorted emotions into nine types. The researchers…… Continue reading Exploring Emotional Dynamics in Social Media Interactions for News Content