It is important to ensure that consumers trust the way the company uses their data; when giving consent, they expect that the company will be transparent and fair with their data. If the question arises about exploitation, the users will lose their trust in the company, especially if the data was used without consent and…… Continue reading Ethical E-commerce: Navigating the Data Maze
Category: Web analytics
A beginner’s guide to web analytics for marketers!!
Web analytics involves collecting, analyzing, and reporting data about website traffic and user behavior. By understanding how people interact with a website, you can gain valuable insights to improve its performance and ultimately achieve your business objectives. Web analytics involves a variety of metrics: Traffic: This is the total number of visitors to a website.…… Continue reading A beginner’s guide to web analytics for marketers!!
Regression Vs Classification model: Selecting the ultimate machine learning model
Machine learning models have more to offer than what meets the eye. It is often known for uncovering hidden patterns and relationships between variables. The machine learning models provide us with the ability to predict future actions based on the current and past data available. If anything, machine learning is a door that is used…… Continue reading Regression Vs Classification model: Selecting the ultimate machine learning model
Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions
Large language models (LLMs) can generate personas based on prompts that describe the target user group. To understand what kind of personas LLMs generate, in this research led by Joni Salminen, we investigate the diversity and bias in 450 LLM-generated personas with the help of internal evaluators (n=4) and subject-matter experts (SMEs) (n=5). The research findings…… Continue reading Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions
Investigations into Digital Analytics
Our research team has conducted a series of studies concerning the use and effect of analytics. Some insightful findings are: Displaying or not displaying certain analytics to platform users will alter their behavior Analytics can provide insights into persona usage and interaction Analytics systems require more navigational focus compared to using personas for the same…… Continue reading Investigations into Digital Analytics
Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas
With user experience (UX) research and market analysis, the development of data-driven, algorithmically-created personas stands at the forefront, marking a significant leap in understanding diverse population segments. These algorithmically-created personas, crafted through a synergy of big data, machine learning (ML), and artificial intelligence (AI), are revolutionizing our approach to understanding audiences, customers, and users by…… Continue reading Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas
The Need for Formal Standards for Persona Creation
Personas are invaluable tools in content creation that help creators and editors better understand their target audiences. In the business world, personas are valuable tools that help marketers and executives better understand their target customers. In the user experience (UX) design world, personas are invaluable tools that help designers and developers better understand their target…… Continue reading The Need for Formal Standards for Persona Creation
What Information to Include in a Persona Profile?
Algorithmically generated personas have emerged as quintessential tools for understanding audiences, customers, and users, bridging data analytics and human-centric experiences. These algorithmically-generated personas (APGs) are at the intersection of user experience research, marketing strategies, and product development, and APGs are realistically crafted identities that mirror the varied facets of a target audience, customer, or user…… Continue reading What Information to Include in a Persona Profile?
How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction
Although deepfakes have a negative connotation in human-computer interaction (HCI) due to their risks, they also involve many opportunities, such as communicating user needs in the form of a “living, talking” deepfake persona. To scope and better understand these opportunities, we present a qualitative analysis of 46 participants’ think-aloud transcripts based on interacting with deepfake…… Continue reading How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction
StoryOptimizer – Leveraging AI for better cross platform social media content creation
If your organization does cross-platform posting (i.e., posts the same or similar content on multiple social media platforms). As part of our Acua system, we’ve developed a feature that takes a generic post and automatically optimizes it for 6 social media platforms. See below. We have already tested the feature in a 900-person user study,…… Continue reading StoryOptimizer – Leveraging AI for better cross platform social media content creation