Understanding Your Audience: ACUA’s Age Analytics 

In the dynamic landscape of social media, understanding your audience is crucial. The nuances of demographics often hold the key to crafting engaging and targeted content strategies. One of ACUA’s standout features lies in dissecting the age demographics of your audience, providing invaluable insights into the age groups engaging with your content. Actionable Use Cases…… Continue reading Understanding Your Audience: ACUA’s Age Analytics 

Leveraging ACUA’s Persona Generation Feature for Targeted Strategies

Understanding your audience is not just about numbers; it’s about the people behind the metrics. Personas, or human-like representations of your audience, delve deeper into user behaviors and preferences. One such powerful feature is the Persona Generation feature of the ACUA system. Personas offer vivid depictions of your customer data, humanizing the insights gained. Select…… Continue reading Leveraging ACUA’s Persona Generation Feature for Targeted Strategies

Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas

With user experience (UX) research and market analysis, the development of data-driven, algorithmically-created personas stands at the forefront, marking a significant leap in understanding diverse population segments. These algorithmically-created personas, crafted through a synergy of big data, machine learning (ML), and artificial intelligence (AI), are revolutionizing our approach to understanding audiences, customers, and users by…… Continue reading Bridging Hard and Soft Logic: The Emergence of Data-Driven, Algorithmically-Created Personas

Future of ACUA: Personalization Strategies Using User Persona

Personalization has become a cornerstone of modern digital marketing, and user personas play a pivotal role in crafting tailored experiences. By understanding the unique attributes, preferences, and behaviors of different audience segments through the lens of user personas, marketers can create highly personalized content and campaigns. This approach goes beyond simply addressing the audience as a…… Continue reading Future of ACUA: Personalization Strategies Using User Persona

The Need for Formal Standards for Persona Creation

Personas are invaluable tools in content creation that help creators and editors better understand their target audiences. In the business world, personas are valuable tools that help marketers and executives better understand their target customers. In the user experience (UX) design world, personas are invaluable tools that help designers and developers better understand their target…… Continue reading The Need for Formal Standards for Persona Creation

What Information to Include in a Persona Profile?

Algorithmically generated personas have emerged as quintessential tools for understanding audiences, customers, and users, bridging data analytics and human-centric experiences. These algorithmically-generated personas (APGs) are at the intersection of user experience research, marketing strategies, and product development, and APGs are realistically crafted identities that mirror the varied facets of a target audience, customer, or user…… Continue reading What Information to Include in a Persona Profile?

How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction

Although deepfakes have a negative connotation in human-computer interaction (HCI) due to their risks, they also involve many opportunities, such as communicating user needs in the form of a “living, talking” deepfake persona. To scope and better understand these opportunities, we present a qualitative analysis of 46 participants’ think-aloud transcripts based on interacting with deepfake…… Continue reading How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction

Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design

Personas inform design by representing diverse user needs. Since their initial application in commercial technology contexts, personas have been adopted in several research domains for the public good, such as health, accessibility, politics, civic society, education, sustainability, cybersecurity, and criminology. In this review paper, we analyzed 58 research studies that created personas in these domains,…… Continue reading Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design

StoryOptimizer – Leveraging AI for better cross platform social media content creation

If your organization does cross-platform posting (i.e., posts the same or similar content on multiple social media platforms). As part of our Acua system, we’ve developed a feature that takes a generic post and automatically optimizes it for 6 social media platforms. See below. We have already tested the feature in a 900-person user study,…… Continue reading StoryOptimizer – Leveraging AI for better cross platform social media content creation

Text2Toxicity predicts a text’s toxicity

Text2Toxicity predicts a text’s toxicity. The tool is based on the machine learning classifier reported in the research article mentioned below. Give it a try! Text2Toxicity Salminen, J., Hopf, M., Chowdhury, S. A., Jung, S., Almerekhi, H., & Jansen, B. J. (2020). Developing an online hate classifier for multiple social media platforms. Human-Centric Computing and Information Sciences,…… Continue reading Text2Toxicity predicts a text’s toxicity