Retail segmentation is a powerful marketing strategy that divides your customer base into distinct groups based on shared characteristics. These characteristics include demographics like age, income, location, and behavioral factors like purchase history, browsing habits, and brand loyalty. Understanding these distinct segments allows you to tailor your marketing messages and promotions to resonate more effectively…… Continue reading How does retail segmentation help with marketing?
Category: Shopping behavior
Boosting Your Startup’s Reach: The Power of ACUA’s Story-Optimizer
Story-Optimizer is a feature in the ACUA system that leverages Large Language Models to generate content tailored for different social media platforms. When provided with a publication prompt, this tool refines the input and produces captions/titles optimized for each specific platform i.e. a suitable Facebook post, an appropriate YouTube video title, an effective Instagram post,…… Continue reading Boosting Your Startup’s Reach: The Power of ACUA’s Story-Optimizer
Market Segmentation – A Response to Retail Innovation
Introduction and the Research Problem David L. Appel conducted a study titled “Market Segmentation- A Response to Retail Innovation” published in the Journal of Marketing by Sage Publication in 1970. The study investigates how innovative institutions disrupt the current patterns of market segmentation. In addition, the author highlights that very little is known about market…… Continue reading Market Segmentation – A Response to Retail Innovation