“There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design Task

Stakeholders like designers use personas to learn about users. After persona development, stakeholders are usually presented with a persona set. However, there is little research on how stakeholders select a persona from a persona set. A think-aloud analysis with 37 stakeholders asked to select a persona for a content design task reveals that persona selection…… Continue reading “There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design Task

Exploring Emotional Dynamics in Social Media Interactions for News Content

  Understanding people’s emotional reactions is crucial in a digital age where news spreads fast across social media. Researchers [1] ​ conducted a thorough study analyzing over 130,000 social media posts and 2.8 million comments to see how news affects people emotionally. Using Plutchik’s wheel of emotions, they sorted emotions into nine types. The researchers…… Continue reading Exploring Emotional Dynamics in Social Media Interactions for News Content

How to Analyze the Engagement of Multiple LinkedIn Pages with ACUA

LinkedIn has become an important platform for businesses, professionals, and educators to connect, share insights, and engage with their audience. Analyzing the engagement of multiple LinkedIn pages is essential for understanding the effectiveness of your content strategy and identifying areas for improvement. In this blog post, we will discuss how you can use ACUA to…… Continue reading How to Analyze the Engagement of Multiple LinkedIn Pages with ACUA

News Engagement Across Social Media: the topical and sentiment effect

News outlets and other content creation organizations compete for viewership on traditional channels and increasingly compete for audience engagement across multiple social media platforms. With platforms like Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, and Reddit transforming how news is consumed, understanding the dynamics of user engagement becomes crucial. An analysis of approximately 3 million news…… Continue reading News Engagement Across Social Media: the topical and sentiment effect

Is an organization ready for using personas?

Our research team has conducted a series of research studies examining when and how organizations can effectively use personas. Some findings are: (a) Personas for social good are primarily exploratory and focused on initial methodology development. (b) We develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas.…… Continue reading Is an organization ready for using personas?

Multi-Dimensional Interactions with Online Content

Users’ engagement with online content goes beyond just passive consumption. It is a multi-dimensional process that includes various ways of interacting with the content, beyond a simple ‘like.’ This interaction can take different forms, such as sharing informative articles, saving content for future reference, and participating in discussions through comments. This diversified engagement shows a…… Continue reading Multi-Dimensional Interactions with Online Content

Understanding Your Audience: ACUA’s Age Analytics 

In the dynamic landscape of social media, understanding your audience is crucial. The nuances of demographics often hold the key to crafting engaging and targeted content strategies. One of ACUA’s standout features lies in dissecting the age demographics of your audience, providing invaluable insights into the age groups engaging with your content. Actionable Use Cases…… Continue reading Understanding Your Audience: ACUA’s Age Analytics 

Future of ACUA: Personalization Strategies Using User Persona

Personalization has become a cornerstone of modern digital marketing, and user personas play a pivotal role in crafting tailored experiences. By understanding the unique attributes, preferences, and behaviors of different audience segments through the lens of user personas, marketers can create highly personalized content and campaigns. This approach goes beyond simply addressing the audience as a…… Continue reading Future of ACUA: Personalization Strategies Using User Persona

Unveiling Emotions in Text: The Power of LIWC

In the digital age, where text-based communication dominates, understanding the underlying emotions in written content has never been more crucial. Whether it’s social media posts, online articles, or personal blogs, the emotional tone of text can significantly influence the reader’s perception and engagement. This is where the Linguistic Inquiry and Word Count (LIWC) comes into…… Continue reading Unveiling Emotions in Text: The Power of LIWC

Designing With Multiple Personas in Mind: Multi-Persona Design for Large Target Populations

There is a need for personas usage to shift from focusing on one persona at a time to Multi-Persona Design. In the context of global design and development using personas, the traditional approach of utilizing a limited set of personas, often 10 or fewer, is a widely accepted guideline. This ‘small persona’ mindset assumes a…… Continue reading Designing With Multiple Personas in Mind: Multi-Persona Design for Large Target Populations