There is a need for personas usage to shift from focusing on one persona at a time to Multi-Persona Design. In the context of global design and development using personas, the traditional approach of utilizing a limited set of personas, often 10 or fewer, is a widely accepted guideline. This ‘small persona’ mindset assumes a…… Continue reading Designing With Multiple Personas in Mind: Multi-Persona Design for Large Target Populations
Category: Value-Based Segmentation
SegmentSizeEstimator estimates the segment size based on language, country, gender, age-range, and topical interest
SegmentSizeEstimator estimates the segment size based on language, country, gender, age range, and topical interest. Moreover, it finds the most likable topical interest based on the given story and provides related segment sizes. This is powered by Facebook Ads API and (if available) Twitter Ads API. Give it a try! SegmentSizeEstimator Read more! Jansen, B.…… Continue reading SegmentSizeEstimator estimates the segment size based on language, country, gender, age-range, and topical interest
SiloSolver: Algorithm for Aggregating Siloed Customer Segments in Facebook Ads Campaigns
Data silo problem refers to related datasets located in different databases, systems, or files. In the case of online advertising, performance metrics are fragmented in different campaigns and ad sets, making it difficult to compare customer segments. In this research, we present SiloSolver, an algorithm that: (a) retrieves performance metrics for different customer segments across…… Continue reading SiloSolver: Algorithm for Aggregating Siloed Customer Segments in Facebook Ads Campaigns
Approaches to Customer Segmentation
Research Problem Bruce Cooil, Lerzan Aksoy, and Timothy L. Keiningham proposed a study titled “Approaches to Customer Segmentation” published in the Journal of Relationship Marketing in 2008. The study focuses on how a multi-national firm has developed effective segmentation strategies and gained a conceptual understanding of how inventive and novel approaches can provide more value.…… Continue reading Approaches to Customer Segmentation