We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users’ perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis…… Continue reading Modeling the New Modalities of Personas: How Do Users’ Attributes Influence Their Perceptions and Use of Interactive