Data-driven personas are transforming the way organizations understand their users by combining traditional persona insights with the power of digital analytics. This approach introduces a new layer of precision, enabling businesses to develop a deeper understanding of their audiences in real-time, fostering empathy alongside data-driven decision-making. Traditional personas, which have been utilized in fields such…… Continue reading Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics