Short videos have become one of the dominant formats of social media content. Such short videos are often boosted by advertising to increase their reach and visibility. In research led by Joni Salminen, we investigate user churn (i.e., drop or loss of consumers during the video viewing) of short video ads on TikTok. Data from…… Continue reading Engagement Patterns in TikTok: An Analysis of Short Video Ads
Day: September 11, 2024
Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI
As the integration of artificial intelligence into social media continues to attract attention, the key impacts on content marketing are still undefined. Initial studies have shown that language models are capable of producing content that is competitive with content created by humans. However, how can such content be tailored for different social media platforms as…… Continue reading Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI