Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI

As the integration of artificial intelligence into social media continues to attract attention, the key impacts on content marketing are still undefined. Initial studies have shown that language models are capable of producing content that is competitive with content created by humans. However, how can such content be tailored for different social media platforms as…… Continue reading Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI

How Could Natural Language Processing Help Address Grand Challenges of Quantitative User Personas

  Human-computer interaction (HCI) and natural language processing (NLP) can collaborate. This article summarizes previous literature to identify grand challenges for applying NLP in quantitative user personas (QUPs), which exemplifies such collaboration. Grand challenges provide a collaborative starting point for researchers working at the intersection of NLP and QUPs, towards improved user experiences. NLP research…… Continue reading How Could Natural Language Processing Help Address Grand Challenges of Quantitative User Personas