Introduction and the Research Problem Jongwook Yoon, Seok H. Hwang, Dan J. Kim, and Jongsoo Yoon proposed a study titled “A Balanced View for Customer Segmentation in CRM” published in the Ninth Americas Conference on Information Systems in 2003. The authors emphasize that customer segmentation is essential for enterprise customer relationship management (CRM) implementation. However,…… Continue reading A Balanced View for Customer Segmentation in CRM