Introduction and the Research Problem The paper “Customer segmentation in a large database of an online customized fashion business” (2015) by Pedro Quelhas Brito, Carlos Soares, Sergio Almeida, Ana Monte and Michel Byvoet sets out to explore how data mining (DM) techniques can be used to drive marketing approaches in highly customized industries, such as…… Continue reading Customer Segmentation in a Large Database of an Online Customized Fashion Business