Understanding your audience is not just about numbers; it’s about the people behind the metrics. Personas, or human-like representations of your audience, delve deeper into user behaviors and preferences. One such powerful feature is the Persona Generation feature of the ACUA system. Personas offer vivid depictions of your customer data, humanizing the insights gained. Select…… Continue reading Leveraging ACUA’s Persona Generation Feature for Targeted Strategies
Tag: social media
VLCP: A four-level framework for social media user engagement metrics
When evaluating the performance of social media content, user engagement is a key performance indicator (KPI). Specifically, the interaction by the user with the content, such as viewing, liking, commenting, and sharing. From the mindset of a social media content producer, users with more public expressiveness of their interest have higher impactful engagement with the…… Continue reading VLCP: A four-level framework for social media user engagement metrics