Understanding Audiences, Customers, and Users vis Analytics

Here is the cover for our book, Understanding Audiences, Customers, and Users vis Analytics.

Understanding Audiences, Customers, and Users vis Analytics
Understanding Audiences, Customers, and Users vis Analytics

Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.