Interested in Short Form Advertising?

Formulating short-form advertising messages with little ad content that work and choosing high-performing channels to disseminate them are persistent challenges in multichannel marketing.  Drawing on the persuasive systems design (PSD) model, we experimented with 33,848 actual customers of an international telecom company.  In a real-life setting, we compared the effectiveness of three persuasion strategies (rational, emotional, and social) tested…… Continue reading Interested in Short Form Advertising?