Will They Take This Offer? A Machine Learning Price Elasticity Model for Predicting Upselling Acceptance of Premium Airline Seating

Employing customer information from one of the world’s largest airline companies, we develop a price elasticity model (PREM) using machine learning to identify customers likely to purchase an upgrade offer from economy to premium class and predict a customer’s acceptable price range. A simulation of 64.3 million flight bookings and 14.1 million email offers over three years…… Continue reading Will They Take This Offer? A Machine Learning Price Elasticity Model for Predicting Upselling Acceptance of Premium Airline Seating

Unlock the Power of BERT for Binary Text Classification

In the world of natural language processing, one of the most important tasks is binary text classification. Binary text classification is the process of classifying text into two distinct classes. For example, a binary classifier could classify an email into either spam or not.  A new deep learning tool called BERT (Bidirectional Encoder Representations from…… Continue reading Unlock the Power of BERT for Binary Text Classification