Finetuning Analytics Information Systems for a Better Understanding of Users: Evidence of Personification Bias on Multiple Digital Channels

Although the effect of hyperparameters on algorithmic outputs is well-known in machine learning, the effects of hyperparameters on informati on systems that produce user or customer segments are relatively unexplored. This research employs the concept of persona and the effect of varying the number of user segments on the personification of user engagement data in…… Continue reading ¬†Finetuning Analytics Information Systems for a Better Understanding of Users: Evidence of Personification Bias on Multiple Digital Channels