The concept of “Intelligent Personas” or “AI personas” presented here builds on extant research on data-driven personas and interactive persona systems. With this conceptualization, we particularly focus on outlining a vision for an intelligent end-to-end advertising system that supports human marketers’ decision making by deploying data-driven personas throughout the stages of the online advertising process.…… Continue reading How Can Intelligent Persona Features Support Online Advertising Work?
Month: May 2023
Is There a Gender Bias in Personas Generated by ChatGPT?
For this blog posting, we experiment with different ChatGPT prompts and glimpse gender biases in output. The motivation of this experiment is to inspect if ChatGPT propagates gender biases. Gender biases in ChatGPT have been noticed before. For example, Ivana Bartoletti, Director of Women Leading in AI, asked Chat GPT-4 to write “a story about…… Continue reading Is There a Gender Bias in Personas Generated by ChatGPT?
Comparing the Results: Classification vs. Regression Models in Machine Learning
When analyzing data, one may come across two main types of machine learning models: classification and regression. Both models are used to predict outcomes based on input variables, but they differ in their objectives and output formats. In this blog post, we will compare the classification and regression results to understand how they differ in…… Continue reading Comparing the Results: Classification vs. Regression Models in Machine Learning