Boosting Your Startup’s Reach: The Power of ACUA’s Story-Optimizer

Story-Optimizer is a feature in the ACUA system that leverages Large Language Models to generate content tailored for different social media platforms. When provided with a publication prompt, this tool refines the input and produces captions/titles optimized for each specific platform i.e. a suitable Facebook post, an appropriate YouTube video title, an effective Instagram post,…… Continue reading Boosting Your Startup’s Reach: The Power of ACUA’s Story-Optimizer

How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction

Although deepfakes have a negative connotation in human-computer interaction (HCI) due to their risks, they also involve many opportunities, such as communicating user needs in the form of a “living, talking” deepfake persona. To scope and better understand these opportunities, we present a qualitative analysis of 46 participants’ think-aloud transcripts based on interacting with deepfake…… Continue reading How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction

Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design

Personas inform design by representing diverse user needs. Since their initial application in commercial technology contexts, personas have been adopted in several research domains for the public good, such as health, accessibility, politics, civic society, education, sustainability, cybersecurity, and criminology. In this review paper, we analyzed 58 research studies that created personas in these domains,…… Continue reading Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design