There is a need for personas usage to shift from focusing on one persona at a time to Multi-Persona Design. In the context of global design and development using personas, the traditional approach of utilizing a limited set of personas, often 10 or fewer, is a widely accepted guideline. This ‘small persona’ mindset assumes a…… Continue reading Designing With Multiple Personas in Mind: Multi-Persona Design for Large Target Populations
Algorithmically generated personas have emerged as quintessential tools for understanding audiences, customers, and users, bridging data analytics and human-centric experiences. These algorithmically-generated personas (APGs) are at the intersection of user experience research, marketing strategies, and product development, and APGs are realistically crafted identities that mirror the varied facets of a target audience, customer, or user…… Continue reading What Information to Include in a Persona Profile?