Personas are invaluable tools in content creation that help creators and editors better understand their target audiences. In the business world, personas are valuable tools that help marketers and executives better understand their target customers. In the user experience (UX) design world, personas are invaluable tools that help designers and developers better understand their target…… Continue reading The Need for Formal Standards for Persona Creation
In the dynamic landscape of marketing and advertising, technology is constantly reshaping the way businesses connect with their audience. One of the most significant advancements in recent times is the integration of Generative Artificial Intelligence (GenAI) into marketing strategies. Contrary to common fears of job displacement, GenAI is proving to be a valuable ally, providing…… Continue reading Will GenAI Transform Marketing and Advertising?