How does retail segmentation help with marketing?

Retail segmentation is a powerful marketing strategy that divides your customer base into distinct groups based on shared characteristics. These characteristics include demographics like age, income, location, and behavioral factors like purchase history, browsing habits, and brand loyalty. Understanding these distinct segments allows you to tailor your marketing messages and promotions to resonate more effectively…… Continue reading How does retail segmentation help with marketing?

Ethical E-commerce: Navigating the Data Maze

It is important to ensure that consumers trust the way the company uses their data; when giving consent, they expect that the company will be transparent and fair with their data. If the question arises about exploitation, the users will lose their trust in the company, especially if the data was used without consent and…… Continue reading Ethical E-commerce: Navigating the Data Maze

A beginner’s guide to web analytics for marketers!!

Web analytics involves collecting, analyzing, and reporting data about website traffic and user behavior. By understanding how people interact with a website, you can gain valuable insights to improve its performance and ultimately achieve your business objectives.  Web analytics involves a variety of metrics:  Traffic: This is the total number of visitors to a website.…… Continue reading A beginner’s guide to web analytics for marketers!!

Regression Vs Classification model: Selecting the ultimate machine learning model

Machine learning models have more to offer than what meets the eye. It is often known for uncovering hidden patterns and relationships between variables. The machine learning models provide us with the ability to predict future actions based on the current and past data available. If anything, machine learning is a door that is used…… Continue reading Regression Vs Classification model: Selecting the ultimate machine learning model

“There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design Task

Stakeholders like designers use personas to learn about users. After persona development, stakeholders are usually presented with a persona set. However, there is little research on how stakeholders select a persona from a persona set. A think-aloud analysis with 37 stakeholders asked to select a persona for a content design task reveals that persona selection…… Continue reading “There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design Task