Web analytics involves collecting, analyzing, and reporting data about website traffic and user behavior. By understanding how people interact with a website, you can gain valuable insights to improve its performance and ultimately achieve your business objectives. Web analytics involves a variety of metrics: Traffic: This is the total number of visitors to a website.…… Continue reading A beginner’s guide to web analytics for marketers!!
Tag: web analytics
User-centric, site-centric, and network-centric: Approaches to collecting website analytics data
Approaches to collecting website analytics data can be grouped by the focus of data collection efforts, resulting in the emergence of three general methodologies, namely: (a) user-centric, (b) site-centric, and (c) network-centric. The central traits of each are as follows. User-centric: Web analytics data is gathered via a panel of users, which is tracked by software installed on…… Continue reading User-centric, site-centric, and network-centric: Approaches to collecting website analytics data
Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites
Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websitesThis research compares four standard analytics metrics from Google Analytics with SimilarWeb using one year’s average monthly data for 86 websites from 26 countries and 19 industry verticals. The results show statistically significant differences between the two services…… Continue reading Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites