Retail segmentation is a powerful marketing strategy that divides your customer base into distinct groups based on shared characteristics. These characteristics include demographics like age, income, location, and behavioral factors like purchase history, browsing habits, and brand loyalty. Understanding these distinct segments allows you to tailor your marketing messages and promotions to resonate more effectively…… Continue reading How does retail segmentation help with marketing?
Day: July 21, 2024
Ethical E-commerce: Navigating the Data Maze
It is important to ensure that consumers trust the way the company uses their data; when giving consent, they expect that the company will be transparent and fair with their data. If the question arises about exploitation, the users will lose their trust in the company, especially if the data was used without consent and…… Continue reading Ethical E-commerce: Navigating the Data Maze
A beginner’s guide to web analytics for marketers!!
Web analytics involves collecting, analyzing, and reporting data about website traffic and user behavior. By understanding how people interact with a website, you can gain valuable insights to improve its performance and ultimately achieve your business objectives. Web analytics involves a variety of metrics: Traffic: This is the total number of visitors to a website.…… Continue reading A beginner’s guide to web analytics for marketers!!