Customer segmenting is the process of dividing a group of people into homogeneous subgroups that differ from other subgroups, typically based on behaviors and demographics, grounded on some product, brand, advertisement, or content, with many factors affecting product engagement by customer.
The identification of customer segments has been important in marketing and advertising for some time, and it is increasingly important in the technology and online content publishing domains, such as online news media and online content.
The identification of customer segments is typically aimed at the understanding of a subset of people’s reactions, interactions, uses, etc., based on one or more key performance indicators to achieve some goal or objective, such as increasing revenue, increasing market share, or designing future content.