Understanding is the ability to interpret and make sense of the data insights generated through analytical processes.
Understanding is the ability to interpret and make sense of the data insights generated through analytical processes.
- Goes beyond simply collecting and analyzing data to uncover patterns, trends, or correlations.
- Involves comprehending the implications of the data analysis results, gaining insights, and drawing meaningful conclusions.
- Requires contextual knowledge, domain expertise, and critical thinking skills to translate the analytical findings into actionable recommendations or decisions.
See more about using analytics to make impactful data-driven decisions in our book.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.