Audience, customers, and users are roles. People are assigned (or assume) these roles for clarity in a given context.
- Role is temporarily adopting the perspective of a particular platform, product, or system in a specific context.
- People place themselves as the intended group for that entity/service.
- Roles help evaluate usability, identify issues, and gain insights into how people interact and behave, which can be valuable for improving the overall experience.
- These roles aid in understanding!
See more about using analytics to make impactful data-driven decisions in our book.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.