Audiences, Customers, and Users are Roles

Audience, Customer, and User are Roles
Audience, Customer, and User are Roles

Audience, customers, and users are roles. People are assigned (or assume) these roles for clarity in a given context.

  • Role is temporarily adopting the perspective of a particular platform, product, or system in a specific context.
  • People place themselves as the intended group for that entity/service.
  • Roles help evaluate usability, identify issues, and gain insights into how people interact and behave, which can be valuable for improving the overall experience.
  • These roles aid in understanding!

See more about using analytics to make impactful data-driven decisions in our book.

Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.