For our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”, we have three personas that we used to focus the book’s content: one designer, one professor, and one industry researcher. Mary is a senior user experience designer who wants her organization to use analytics for several major projects. She is familiar with some analytics…… Continue reading Personas for our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”
Category: analytics_book
Understanding Audiences, Customers, and Users via Analytics – Table of Contents
Here is the Table of Content for our book on Audiences, Customers, and Users Analytics! As you can see, the book addresses the major areas of analytics for audiences, customers, and users! Part I Introduction to Analytics1 The Foundations of Web Analytics . . . . . . . . . . . . .…… Continue reading Understanding Audiences, Customers, and Users via Analytics – Table of Contents
Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
I am so excited to share the announcement of our forthcoming book with you! This book presents the foundations of using analytics from the laboratory, social media platforms, and the Web. Topics covered include analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. Separate chapters explain Web Analytics,…… Continue reading Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data