Market Segmentation – A Response to Retail Innovation

Introduction and the Research Problem David L. Appel conducted a study titled “Market Segmentation- A Response to Retail Innovation” published in the Journal of Marketing by Sage Publication in 1970. The study investigates how innovative institutions disrupt the current patterns of market segmentation. In addition, the author highlights that very little is known about market…… Continue reading Market Segmentation – A Response to Retail Innovation