As the integration of artificial intelligence into social media continues to attract attention, the key impacts on content marketing are still undefined. Initial studies have shown that language models are capable of producing content that is competitive with content created by humans. However, how can such content be tailored for different social media platforms as…… Continue reading Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI
Category: user study
Modeling the New Modalities of Personas: How Do Users’ Attributes Influence Their Perceptions and Use of Interactive
We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users’ perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis…… Continue reading Modeling the New Modalities of Personas: How Do Users’ Attributes Influence Their Perceptions and Use of Interactive
Investigations into Digital Analytics
Our research team has conducted a series of studies concerning the use and effect of analytics. Some insightful findings are: Displaying or not displaying certain analytics to platform users will alter their behavior Analytics can provide insights into persona usage and interaction Analytics systems require more navigational focus compared to using personas for the same…… Continue reading Investigations into Digital Analytics
Findings from a Series of User Studies Examining the Use of Fake Images and Videos
Our research group has conducted a series of user studies concerning the use of deepfake (i.e., AI generated) images and videos, focusing on how people perceive and react to these deepfakes in the context of personas. Findings from a series of user studies show that using artificial pictures in persona profiles did not decrease the…… Continue reading Findings from a Series of User Studies Examining the Use of Fake Images and Videos
Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas
The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task Led by Joni Salminen, this research explores user perceptions of AI-generated personas for textual content (GPT-4) and two image generation models (DALL-E and Midjourney). We evaluate whether the inclusion of images in AI-generated personas impacts user…… Continue reading Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas