Investigations into Digital Analytics

Investigations into Digital Analytics
Investigations into Digital Analytics

Our research team has conducted a series of studies concerning the use and effect of analytics. Some insightful findings are:

  • Displaying or not displaying certain analytics to platform users will alter their behavior
  • Analytics can provide insights into persona usage and interaction
  • Analytics systems require more navigational focus compared to using personas for the same task
  • Mousing movements are indicators of attention, making them a good proxy for focus in remote user studies

Read the complete research articles!

Jung, S.G., Salminen, J. and Jansen, B. J. (2022) The Effect of Hiding the Count of Dislikes on the Use of the YouTube Like and Dislike Features. ACM Web Science Conference, 26–29 June, Barcelona, Spain, p. 202–207.

​Jung, S.G., Salminen, J. and Jansen, B. J. (2022) Developing Persona Analytics Towards Persona Science. 27th Annual Conference on Intelligent User Interfaces. 22-25 March. Helsinki, Finland. p. 323-344.

Salminen, J., Sercan, S., Jung, S.G., and Jansen, B. J. (2021) Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud. CHItaly2021, 11-13 July 2021, Remote via Internet & ​Bozen-Bolzano, Italy.

Jung, S.G., Salminen, J., and Jansen, B. J. (2021) Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May. Article No.: 342.