The chapter Data Collection Methods from our forthcoming book, Understanding Audiences, Customers, and Users via Analytics, covers the following.
This chapter provides an overview of the following data-gathering methods: online surveys, crowdsourcing, eye tracking, mouse tracking, search logs, triangulation, and social media APIs.
This information is essential for anyone interested in understanding the methods and best practices for gathering data in web and social media analytics.
With this information, you should better understand each method’s usefulness and be able to make informed decisions about the best method for your business strategy needs.
Jansen, B. J., Aldous, K, Salminen, J., Almerekhi, H. and Jung, S.G. (2023). Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. Springer Nature.